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Welcome to the Badass CEO

Our mission is to help you succeed in launching your business, running your company, and crushing your goals.  Our community helps female entrepreneurs learn from each other and grow their brands. It's never been a better time to be a Badass CEO:

  • The number of female-owned businesses in the United States has doubled in the past 20 years
  • 40% of U.S. businesses are women owned
  • Women-led businesses in the United States generate over $1.8 trillion annually


Mimi MacLean

My name is Mimi MacLean, mom of 5, entrepreneur, Business School Grad, CPA, and angel investor. I am here to help you make your business a success.

Throughout my career and personal life I have met many incredible women who have founded businesses, disrupted industries, persevered through struggles, and turned opportunities into successes. I started the Badass CEO to help entrepreneurs learn from each other. You will learn business strategies, invaluable lessons, tipping points, and what it takes to start and run a company?directly from inspiring female founders and CEOs.


Top 10 Tips for Every Entrepreneur

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Discover The Podcast

The Badass CEO Podcast

What it takes to become and continue to be a Badass CEO. Learn the motivation and tools to follow your dreams and make it happen.

highlights For new listeners

The Latest Episodes

Leslie Hsu started her business Sunflow in the summer of 2020 when the world was still deep into the pandemic and she proves that with perseverance design expertise, and a strong business plan you can build a successful company during a pandemic. She lets us in on how she started her business in secret, raised money prelaunch, and seamlessly works with her husband to run Sunflow.

Pallavi Pande exemplifies sustainable entrepreneurship. She is an entrepreneur, mother, and founder of the sustainable plates company Dtocs. If you have been wanting to start a business that benefits the world and the environment you will be inspired by Pallavi’s story. She is committed to ethical leadership and the importance of having a clear message.

Keisha Blair’s inspiring personal story is one of overcoming personal tragedy and gaining a new perspective on life. She soon came to realize how important financial wellbeing is as part of holistic wealth and financial independence. She is the author of Holistic Wealth and the founder of the Institute of Holistic Wealth that aims to help women improve their lives through financial stability and resourcefulness.

Shauna Reiter, the founder of Alaya Naturals and mother of two shares her passion for sustainable manufacturing practices. Her personal journey with autoimmune disease inspired her to create her all-natural supplement company. Reiter researched the highest quality, clean ingredients that could make a positive impact on health and nourish the body. While running a full-scale business from home, she’s able to practice being a mom at the same time.

Are you trying to juggle it all? Finding it hard to be an effective leader? Building better leaders is the work of executive business coach Deborah Crowe. Her clients are high-level company leaders who want to strengthen leadership and stress management skills. Her experience working in rehabilitation and case management has given her a “heart-first” approach. She talks us through what compassion and heart mean in coaching business leaders, the power and importance of a morning routine, and why we should ditch work-life “balance” for work-life integration.

Mary Lennon created a nail salon business to change the nail polish and salon experience from tedious and toxic to elegant and clean. She founded Côte nails with her business partner and friend Leah Yari in Los Angeles to create a nail polish line free of harmful ingredients and allergens and a salon experience that was fresh and enjoyable. She talks us through finding your niche, developing both BTB and online businesses, including the benefits of influencer marketing. Mary also shares how to thrive with the perfect partner.

Have you ever dreamed of getting your products into big box retailers? Maybe you’ve wondered what it’s like to start a business with your family. Kim Hehir, the founder of Brutus Bone Broth, has done just that. She started her sustainable dog food brand with her sister in 2018, and they are in over 4,000 stores nationwide, including Target. Its mission is to better the lives of pets across the US by providing a supplement-infused and sustainable alternative to standard food options.

If you curious to learn how to get a fragrance business into Sephora while working a full-time job and having kids, this is the episode for you! Rosie Johnston has built an incredible business while doing just that. Rosie was wearing her handmade clean fragrance 11 years ago when she had the realization she could turn it into a business focused on clean and sustainable perfumes. Her clean fragrance business was founded with the mission to create a non-toxic, transparent alternative to fragrances.

Have you always wanted to give back to your community? Maybe there’s a cause you’ve been wanting to fundraise and organize for? This week on the Badass CEO, Sheila Morovati shares her non-profit basics and insight on starting a nonprofit organization, connecting with potential donors, and what it takes to make a lasting impact in your community.

Nellie Akalp founded her company Corpnet as the answer to why business filing and compliance has to be so complicated for new and experienced business owners. She wanted to go up against the big competitors and grow even bigger in the industry that she started in. Akalp walks us through how she created a new niche within the business world, pivoted when times got challenging, and the importance of finding the balance between work and family.

Digitalization of the counseling industry is disrupting an industry where you’d least expect it. Naomi Allen, serial entrepreneur and mother founded Brightline – the online platform making counseling easy and accessible for families all across the US. Allen, inspired by her family’s experience and pain points came up with the solution to digitalize the counseling industry. Brightline has fundamentally disrupted its industry and created a visualization for the progress a child makes in their health journey. It is the future of healthcare – paving the way for a more self-serve approach.

A graphic designer turned business coach, Alana Ruoso’s main focus is helping her clients overcome imposter syndrome – something that haunts many of us in our career development phase. She helps people define their goals, create routines, and achieve their business and life goals. Her experience in design and creative business growth allows her to work with both brands and individuals on the best way to grow and succeed.

Where to Listen to the Badass CEO Podcast

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You can also find the show on all your favorite podcast listening apps & players: 

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Testimonials And Reviews

What they say About The Badass CEO Podcast

R. Lamvol via Apple Podcasts

Highly Recommend!

"From a fellow mama & entrepreneur, I truly appreciate your perspective and inspiration!! Excited to listen to more episodes!"

CarriePChick via Apple Podcasts

Inspiring and Engaging!

"Loved these interviews and how real the women are about their rise to success! I'm excited to hear who Mimi snags next!!"

cleanbeautyboss via Apple Podcasts

Must Listen For Entrepreneurs...

"Love the tips for budding entrepreneurs!!"

Soccer star???? via Apple Podcasts

So Great

"As the owner of a small business, this is the perfect podcast series!! I can?t wait for more episodes to come out. Such valuable information!"

kkdoyle via Apple Podcasts

Wise Women

"It is so nice to hear candid conversations with CEOs who don?t sugar coat but are still inspiring. Nice mix of confidence and generosity. Bravo!"

taylorswiftfan4ever13 via Apple Podcasts

Every Future CEO Needs to Listen ASAP

"I love this podcast! As a woman aspiring to someday reach the very top, this podcast has interesting guests from all backgrounds, and sparks engaging conversation. I feel like I?m having coffee in the same room as Mimi and her guests! Highly recommend for all the boss babes out there."

largemarge001 via Apple Podcasts


"So motivating. I love listening to this as a young woman and hope to be as successful as these women some day!"

ccnuge via Apple Podcasts

Just What I Needed

"I really enjoy this podcast. Mimi is very easy to listen to and extremely articulate. It?s full of information to get you pumped up and to get started on your own path to success."