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Social media is THE marketing strategy for many startups and new businesses. In the past few years, we have seen many companies skip traditional PR and marketing and create huge consumer bases and sales directly from Instagram content and influencer partnerships. Big companies have realized the power of social media platforms – from Chipotle selling over 800K guacamole sides due to a Tik Tok Hashtag Campaign to companies like Sweet Reason and Parade creating whole networks of influencers to create relatable and viral content for them. If you are an entrepreneur with over a decade of experience or a brand new creator – here are the top secrets to harnessing the power of social media and growing your business through content creation:
If you’re an entrepreneur, chances are at times you’ve felt like you’re playing dress-up. While some moments are fun and exhilarating and you don’t want them to end, often they are deeply clouded by feelings of inadequacy and fear.
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Have you heard of the Clubhouse app? If not, you are missing out. While Tik Tok might have kicked out Instagram as the top social media platform in 2020, Clubhouse is ready to disrupt the market in 2021. It is a platform that seemingly combines the ease of listening, the intrigue of exclusivity, and the dream of having your own TED talk. While still only in its beta phase, the app has already gotten a lot of buzz and a 100 million dollar evaluation. Make sure to head over to our Badass CEO Instagram to participate in our Clubhouse Invitation Giveaway. We will be selecting two followers who comment on our Thursday post to win an invitation to the app so they can join the buzz!
The thing everyone dreads- Tax Season. Ugh. I don’t know about you but my stomach drops when I think about it even being a CPA. If this is your first business and first time filing taxes for a business, the process can be daunting and confusing, but there is no need to stress. I have put together a simple guide that will walk you through the most critical steps now so when tax season comes along, you are confident and prepared. Keep reading to learn my tips and go-to platform for bookkeeping, Bench.com!
Photographer: Javier Allegue Barros | Source: Unsplash Sometimes things in our entrepreneurship journey do not go as planned – COVID shuts down the economy, the launch we built up does not take off, the social media campaign does not get good engagement. Pivoting a business whether from in-person to online or in its core service/product
Photographer: Brooke Cagle | Source: Unsplash ?You do not have to be the best techie or the best entrepreneur to have a successful business but you do have to be an expert in a category. A powerful statement by our recent podcast guest and founder of WellSet, Tegan Bukowski. Her episode brought up insight into
Photographer: Chris Montgomery | Source: Unsplash When it comes to running a business today something many of us were not prepared to work on and pivot into is creating a strong company culture through Zoom – how do you even begin to bridge the gap between your company?s mission and new hires when there is
Happy 2021! As we celebrate the start of another year and reflect on the lessons from 2020 we want to move forward with, I think it is a great time to set goals and resolutions for your business that will help it grow and flourish. Resolutions can be quite daunting especially when we go for
This week, I interviewed Michelle Seiler Tucker, who is a Mergers and Acquisition Specialist and has bought and sold hundreds of businesses over the past 20 years. Michelle spoke about how she tells entrepreneurs to know their exit strategy when they start their company. The exit strategy at the forefront of the start-up is crucial because you set your company up correctly from the beginning to scale. Michelle breaks down the six areas that need to be addressed when building a company.
How do you continue to grow your revenue year after year and stay relevant after being in business for over ten years? The answer is simple, according to the Veronicas of Veronica Beard, “we really know our customer. And our mission has stayed the same: we design clothes hardwired for real life. So we design what we want to wear, and we’re so in tune with our customers. We know what she’s doing, how she’s feeling, what’s happening in her life, and what’s missing from the market.”
When you are at the stage to raise money and begin to target investors, it is essential to do your homework first. Did you know most investors have an investment strategy or investment thesis?
The 80/20 rule illustrates that not all things are equal, and the minority owns the majority. For example, 80% of your income will come from 20% of your customers, or 20% of your employees will drive 80% of sales.
In this alternative milk craze, entrepreneur Brooke Harris created GoodMylkCo. She, like many of us have been told that plant-based milk is better for us. But when Brooke stopped to look at the ingredients, it turns out the product was filled with gums, oils, and ingredients she couldn’t pronounce. This led her to create GoodMylkCo., a game-changing, industry-disrupting plant-based milk product for the masses. Tune in to learn how Brooke Harris launched GoodMylk as a B2B and B2C product, delivering frozen home-made plant-based milk to local cafes, grocery stores, and directly to your home.
Veronica Swanson Beard and Veronica Miele Beard – yes, they have the SAME name – are the co-founders of the fashion designer brand, Veronica Beard, created for the everyday woman. If you are a product junkie with ideas to improve your favorite products, this is the episode for you! Listen to learn how two sisters-in-law turned their wardrobe dreams into a successful designer brand now celebrating their 10 year anniversary.