October 19

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Blogging and Building a Personal Brand with Luci’s Morsels

By Mimi MacLean

October 19, 2021


blogging expert Luci Petlack
Luci Petlack, Editor of Luci’s Morsels

Blogging is a fantastic way to share your passions and thoughts with the world, and it is also a great way to build a following, expand your personal brand, grow a business, and make money. Luci Petlack of Luci’s Morsels did just that by turning her love for cooking and sustainability into a successful blog and business. She focuses on simplified everyday living and an achievable step-by-step guide to sustainable swaps. Her blog has a weekly newsletter and writes all about eco-friendly style, cooking, beauty, and home products. In addition, her IG has over 40,000 followers!

She joined us on our Instagram Live Spotlight Series to talk about how she built her social media platform and her strategies to reach new readers and followers!

Luci’s Blogging Tips

Your Perspective and Lens Is Everything

When thinking about your blog and the content you put out, Luci suggests tying it all back to the unique lens you have on the topic.

Making Income Through 3 Different Sources

Ad revenue is one source of steady website income because it doesn’t require readers to click on certain buttons or purchase anything. When a company buys space on your website to post an ad, its simple presence earns you money. The rates for this depend on your site visit and readership but it is an excellent place to start monetizing your business!

Sponsored content tends to be the highest-paid source but least consistent as it relies on brand outreach and heavily on your following. This type of content includes a brand or service feature in a post.

Affiliate links are another way Luci highlights can be an income option, and it requires someone to shop through your specific link for you to get a percentage of sales. This type of revenue does require a good amount of work as it needs constant exposure and content creation.

Luci’s tip: be picky and promote brands that you believe in and already use!

Her Quick Tips:

  • Consider Pinterest As a Redirection to Your Blog
  • Freebies are a great way to hook people in and introduce them to your brand
  • An email is more valuable than a social media follower because it builds your community outside of the IG base
  • Know your audience and cater to them!
  • SEO is crucial to reaching the maximum amount of traffic!

Listen to the full IG Live Interview HERE

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