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Businesses need to close out the year on a strong note. The end of the year marks the biggest sales quarter and coincides with the holiday season, leading to significant increases in consumer spending. As such, sales teams are under considerable pressure to maximize their profits during this period. The end of the year presents an opportune moment for increased activity.
How do you create a brand for your business that resonates with the right market? It starts with understanding exactly what a brand is…and what it isn’t. There are lots of components that matter when you’re making branding decisions, but the one most people first think of–the visual elements, such as an eye-catching logo–isn’t the most important. Branding is about everything that goes into your business that builds customer perception, from your ability to engage and respond professionally with your audience on social media to your ethics, where sourcing materials and ingredients are concerned. When your customers see your logo, you want them to associate it with everything they want in a business.
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In business, it’s vital to end each year strong. The end of the year coincides with the holiday season and represents the biggest sales quarter. Sales teams are heavily pressured to make the most of increased consumer spending. If anytime’s the best time to get busy, it’s certainly the end of the year.
Stacy Ennis is an author, speaker, and entrepreneur who helps other entrepreneurs grow their businesses, clarify their messaging and share their unique stories. Stacy has worked with many individuals who have found great success after launching a book with her, and it has even been a catalyst for a new business trajectory. Before becoming self-employed and an entrepreneur, Stacy was an English teacher and the publishing industry. After 13 years, she decided to take the leap and launch her business and books. Stacy knew she wanted to expand her impact while still being grounded in language and writing – her coaching and book launch business was the perfect step. She works with her clients 1-1 to help them clarify their ideas, harness their unique points of view, and impact more lives by launching a book.
Top Mimi Shares Insights Directly from Her Chart-Topping New Book! In one generation, women went from being shut out of the labor force to comprising more than 50 percent of employed Americans. Many working women are also moms, and while it might be exhausting, many working mothers feel like superheroes who show the world they
Numbers Expert and Entrepreneur, Kristy Gayton Kristy Gayton is an entrepreneur, investor, mom of three boys, author, CEO of The Start Companies (STARTbrands), owner, and developer of many residential and commercial companies, among other online entities. She has created solutions that work by taking creative visions, a financial plan, and implementing systems. Helping others to
Lauren Boyd is an attorney and Founder of Guide My Business which provides a strong legal foundation built on a brand you own. She talks about how important it is to own your brand, trademark, and much more. If you start your own business you have to make sure you are owning your brand from the start as this is one mistake entrepreneurs make in the beginning. Owning your brand will help you set your business apart from the rest, and it can be important depending on your exit strategy. It’s also important to research a domain name, Instagram handle, and USPTO to see who else is similarly situated as your business with a trademark.
If you’re a new business owner, sometimes, it can be hard to know how to find the right people for your company. We talked about Jennifer and Mandy from Swing Search, a business that specializes in finding you the right people for your business as you grow. They’ve worked with entrepreneurs or CEOs trying to fill roles they haven’t hired for before. You may be trying to do the same and scale your company. If you’re trying to scale your company, it is so important to find the right people as there are so many factors that employees and employers need to consider when hiring for their different roles.
If you’re thinking of starting a home-based business, then you’re in good company, what with the change that’s happening regarding work culture and achieving a better work-life balance that comes with working from home. So if that’s you, and you’ve always envisioned starting a business from your home, The Badass CEO reveals how to build a home-based business that you can be proud of.
Are you a tech startup looking for legal tips? Mital Makadia is an expert in working with tech startups as she’s a Partner at Grellas LLC. From the beginning of a tech startup, founders should make sure to avoid some mistakes.
These days work from home jobs are so common, but what happens if you want to transition your employees to work in person again? Esther Weinberg provided amazing advice on how to work with these challenges.
Are you a small business that is struggling with eCommerce sales? Deonnah Carolus of Summit Web Marketing talks about eCommerce sales and marketing. They help entrepreneurs and online shop owners make more sales by using social media and organic marketing strategies.
Do you ever struggle to find your purpose in business? Sometimes finding your purpose can be difficult, and you may need some guidance. You may be an entrepreneur, a business, or someone trying to make your way up the corporate ladder. Marina Suholutsky created PurposeBuilt and through this, she has helped businesses, entrepreneurs, and more find their anchors, values, and more.
When I was a young woman growing into my career in the 1990’s, there was no roadmap. No how-to. Not a lot of thought was given, nor advice shared, on how to set up a career, manage it and update goals as my skills and instincts evolved. Unfortunately, I don’t see career management being shaped with greater intention today. Aspiring leaders need a new, better action plan for career-building.