Business 101

Our Latest Business Articles

 For CEOs, Investors and Entrepreneurs

A pitch deck is a short presentation you need for your company to raise capital. It is a good idea to have a pitch deck from the beginning to make sure you are looking at all the essential aspects of your business. In essence, it is a condensed business plan. You shouldn’t have it be more than 12 pages or under 3-5 minutes to present it. You want it to be clear and concise. The primary purpose of a pitch deck is to generate excitement and interest to follow or invest in your company.

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One of the perks of having your own business is being able to deduct business expenses from your income. If you are not doing this, you are missing the boat and you are leaving lots of money on the table.

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The statistic that only 5% of females ever reach C-Suites or become CEO is shocking. There are more women who go to college know than men, there is an almost 50/50 split between women and men in the workforce but still, only 5% ever reach the top. Why do you think this is? Besides the obvious gender bias that we are all very aware of, I came up with a few reasons that I think maybe attributing to this.

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Only 5% of Women Ever Reach C-Suite

Most entrepreneurs don’t start by saying they wanted to be an entrepreneur. It just kind of happened, and they became an Accidental Entrepreneur. It is often from the need to fill a void in their personal lives that causes them to start a business. They are seeing an opportunity and going for it.

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The Accidental Entrepreneur

I was blown away when I first heard that only 1.7% of female entrepreneurs reach $1 Million in sales. How could that be possible when there is almost a 50/50 split between female and male-led companies. As I have been interviewing CEOs and researching, I have compiled a list of 7 crucial steps to become one of the 1.7% percent.

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How to Become a Million Dollar CEO

When you start a new business, there are so many things to do that it is easy to let things pile up and cut corners. But starting a separate bank account is not one of those things to let sit on the to-do list too long. You will be sorry if you do, and you will pay the price at tax season next year!

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Yes, You need a Separate Business Banking Account

Are you launching a product or a business? No longer do you need to hire PR agencies if you don’t have the funds. You can reach new customers and get the word out by harnessing influencers’ power and their audience to reach even more potential customers. Influencer marketing has become the new “word of mouth”! Any new business that is not taking advantage of it is missing out BIG! Creating, planning, and posting content for your business can be inspiring but also an overwhelming task for a new entrepreneur that’s why I love scheduling posts and batch creating content – it makes the entire process stress-free and smooth. Sites like Planoly, make it easy to create and schedule weeks of content in advance leaving your social media growing and you focused on your business.

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Promote Your Brand With Influencers

Have you thought about raising capital for your business, but the process seems daunting? Your instinct is to secure a bank loan, but this may not be an option for you because banks want loans secured by a personal asset. You will need to seek capital from other people or companies. There is a process that every scalable business goes through to raise money, which I will explain here for you. Keep reading to find out all the steps and stages you can go through to raise the capital that will take your business to the next level.

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Stages of Raising Capital for a Business

This past week on the Badass CEO, we interviewed Sheila Morovati – an incredible woman whose non-for-profit organizations create real change in the world. Non-for-profits, also known as 501c3 organizations, are a fantastic way to create a platform that positively impacts the world and highlights issues close to your heart. These organizations are particular under tax and federal law, and they require quite a bit of paperwork and forms to exist under the title 501c3. Creating one is a multi-step process, so we wanted to break it down for you with the top steps needed to start a nonprofit organization.

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How To Start A Non Profit Organization

Incorporating might sound like a fancy term that only applies to the big companies, but it is crucial for many small businesses to make their business official. Once I was officially starting to drive revenue and grow my company – I incorporated my business. When you incorporate your business, it means separating it from yourself, providing you with legal and financial protections. While incorporating your business entails documents and filling out forms online, the process is best done under the guidance of a legal counselor or a company such as Corpnet that guides you through incorporation, LLC, and follows up with you on compliance and financial due dates. This shift can lift an incredible weight off your shoulders and allow you to focus on the new opportunities within your business as a sole corporation.

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Incorporating Made Easy

Social media is THE marketing strategy for many startups and new businesses. In the past few years, we have seen many companies skip traditional PR and marketing and create huge consumer bases and sales directly from Instagram content and influencer partnerships. Big companies have realized the power of social media platforms – from Chipotle selling over 800K guacamole sides due to a Tik Tok Hashtag Campaign to companies like Sweet Reason and Parade creating whole networks of influencers to create relatable and viral content for them. If you are an entrepreneur with over a decade of experience or a brand new creator – here are the top secrets to harnessing the power of social media and growing your business through content creation:

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Why Social Media Is Essential For Business Growth and My Top Tips

If you’re an entrepreneur, chances are at times you’ve felt like you’re playing dress-up. While some moments are fun and exhilarating and you don’t want them to end, often they are deeply clouded by feelings of inadequacy and fear.

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How to Manage Imposter Syndrome & Finally Feel Like a BADASS CEO

Have you heard of the Clubhouse app? If not, you are missing out. While Tik Tok might have kicked out Instagram as the top social media platform in 2020, Clubhouse is ready to disrupt the market in 2021. It is a platform that seemingly combines the ease of listening, the intrigue of exclusivity, and the dream of having your own TED talk. While still only in its beta phase, the app has already gotten a lot of buzz and a 100 million dollar evaluation. Make sure to head over to our Badass CEO Instagram to participate in our Clubhouse Invitation Giveaway. We will be selecting two followers who comment on our Thursday post to win an invitation to the app so they can join the buzz!

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Clubhouse A New Voice-Based App with a 100 Million Dollar Evaluation

The thing everyone dreads- Tax Season. Ugh. I don’t know about you but my stomach drops when I think about it even being a CPA. If this is your first business and first time filing taxes for a business, the process can be daunting and confusing, but there is no need to stress. I have put together a simple guide that will walk you through the most critical steps now so when tax season comes along, you are confident and prepared. Keep reading to learn my tips and go-to platform for bookkeeping, Bench.com!

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Your Small Business Guide for a Smooth 2021 Tax Season

Top 10 Tips For Every Entrepreneur

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