Jen Costello, E-Commerce Expert
E-commerce is essential to growing a business. It is the act of selling your service or product online and direct to consumers so without it there is no way to increase revenue and grow. An understanding of organic social, analytics, and the digital space can be what takes you from moderate success to an 8-figure business.
Jessica began recommending Klaviyo for people’s business digital needs and quickly realized there was a lack of education for mid-tier businesses. She works with established retailers to optimize their presence and drive traffic.
Here are her tips for e-commerce that drives:
- You need an email list – it is your OWN channel of communication when and if social media isn’t showing your content to your audience.
- Learn the analytics component to marketing so your creation process isn’t “throwing spaghetti at the wall”.
- SEO is an upfront investment that is WORTH EVERY MINUTE!
- People don’t buy products – they buy solutions, status, and a lifestyle upgrade.
- Shopify for selling services and Klaviyo for email marketing!
LISTEN TO THE FULL IGTV LIVE INTERVIEW HERE
FOLLOW JESSICA COSTER HERE
CHECK OUT MORE INFORMATION ON HER SERVICES AND PROGRAMS HERE