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For CEOs, Investors and Entrepreneurs
I recently joined Anna David on her podcast, Launch Your Book, to talk about what it takes to be a successful female entrepreneur and CEO. We dove into my new book, How To Be A Female Badass CEO (if you haven’t gotten a copy yet click the link in my bio – your support means everything!) and I shared my thoughts on why women need a solid support system and to honor their day job – you don’t need to quit just yet.
Video content is BIG right now! Whether you are using Tik Tok, Instagram, or browsing the web you will notice the impact video has made on content creation and marketing. The dynamic and captivating nature of video makes it the PERFECT tool to grow your business.
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Celia Coughlin-Surridge is an SEO and marketing wizard that uses her expertise to help small businesses develop their SEO and online marketing to grow and achieve their goals.
SEO (Search Engine Optimization) is one of those terms that you’ve probably heard, but you’re not sure what it actually means or how it will help you and your website.It can be scary and intimidating as carving out time to do any additional work within your business is hard, let alone learning a new skill. But here is the thing, if you want to rank higher in online searches and be more visible to the audience you want to attract, then you have to have some kind of SEO foundation in place.
Marketing strategy and promoting one’s self and business was the topic of conversation this week on our Badass CEO IG Live. Adora Drake, a marketing strategy coach, joined us to give insight on 2021 marketing trends, strategies, and what every CEO needs to know. She helps businesses build brand identities and strategies that reach new clients and their target audience. Adora uses her Instagram to offer free marketing tips and tricks and promote her coaching services which you can learn more about on her website.
If you’ve ever struggled with monetizing your social media presence, you’re not alone. While we all wish it were as easy as posting & logging off, there are many nuances to the modern world of digital marketing – especially in 2021.
Are you launching a product or a business? No longer do you need to hire PR agencies if you don’t have the funds. You can reach new customers and get the word out by harnessing influencers’ power and their audience to reach even more potential customers. Influencer marketing has become the new “word of mouth”! Any new business that is not taking advantage of it is missing out BIG! Creating, planning, and posting content for your business can be inspiring but also an overwhelming task for a new entrepreneur that’s why I love scheduling posts and batch creating content – it makes the entire process stress-free and smooth. Sites like Planoly, make it easy to create and schedule weeks of content in advance leaving your social media growing and you focused on your business.
Social media is THE marketing strategy for many startups and new businesses. In the past few years, we have seen many companies skip traditional PR and marketing and create huge consumer bases and sales directly from Instagram content and influencer partnerships. Big companies have realized the power of social media platforms – from Chipotle selling over 800K guacamole sides due to a Tik Tok Hashtag Campaign to companies like Sweet Reason and Parade creating whole networks of influencers to create relatable and viral content for them. If you are an entrepreneur with over a decade of experience or a brand new creator – here are the top secrets to harnessing the power of social media and growing your business through content creation:
Friends have asked me what apps I am using for my social media channel so I wanted to share my list!