February 25


Social Media Is Essential For A Business

By Mimi MacLean

February 25, 2021

social media use
Photographer: Austin Distel | Source: Unsplash

Social Media Will Help You Reach Your Audience

Social media is THE marketing strategy for many startups and new businesses. In the past few years, we have seen many companies skip traditional marketing and create huge consumer bases off Instagram content and partnerships. Big companies have realized the power of social media platforms. Chipotle sells over 800K guacamole sides using Tik Tok Hashtag Campaigns and companies like Parade are creating communities of loyal fans.

Here are the top secrets to harnessing the power of social media and growing your business through content creation:

Diversify the platforms you are on and stay on top of trends

Be present on all the trending platforms.

Have a dedicated team or employee who is conducting research on trends and the content most viral at that moment. Many apps like Tik Tok have made virality a regular occurrence but not all content makes it. Keep your eye on relevant trends and keep trying!

Diversifying the platforms of your social media is similar to diversifying your streams of income. It allows you to have the widest reach and the biggest chance of engagement and new sales.

Be on all platforms but DOMINATE on one

This might sound counterintuitive when we’ve just emphasized the importance of being present on all digital platforms. You never want to put out meaningless content – every piece of content has a purpose and should be driving the overall brand goals. Focus your social media efforts on one app, building up an audience, and transferring them to your brand site should be your primary goal. Dominating on one platform and executing engaging and dynamic campaigns builds authenticity and authority. Once you have a platform built out, you can start focusing on optimizing your other accounts.

Start and lead conversations on social media

One big mistake brands make on social media is simply posting content and letting it sit there for users to interact with. Letting content sit there you lose the opportunity to start a conversation and create a position of knowledge and authority for your brand.

A skincare company that actively creates content that leads to conversations will quickly become the niche authority. Set yourself up for success by writing and shooting content that sparks discussion.

Have clear goals and a social media strategist on your side

Every video, every meme, and every graphic posted to your brand’s account needs to have a purpose and needs to be pushing forward the mission of your current campaign/overall growth. Social media strategies and goals are clear – whether it be hitting your first 5,000 followers or creating a campaign with 20 top micro-influencers that promote your new collection having clear goals will make your entrepreneurial life easier and business run smoother. While maybe not feasible in the beginning, having someone on your team dedicated to running, creating, and executing social media will allow you to focus on the goals and purpose of the campaigns without getting overwhelmed by the actual execution process.

Spreading relevant information is necessary

While it can be easy to create fun, pretty, and entertaining content that draws in viewers and is easy to reshare it is crucial to use social media to spread information about your company. Social media has to be used as a PSA board for your consumer as much as it is used for viral content.

Let us know if you use any of these tips to grow your social media and business as well as your favorite social tips!

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