September 24


Video Content Can Grow Your Business

By Mimi MacLean

September 24, 2021

video content creator Farran Tabizi
Farran Tabrizi, Cinematographer and Video Expert

Farran Tabrizi, Cinematographer and Video Expert

Video content is BIG right now! Whether you are using Tik Tok, Instagram, or browsing the web you will notice the impact video has made on content creation and marketing. The dynamic and captivating nature of video makes it the PERFECT tool to grow your business.

This week on our IG Live Spotlight series, we talked with Farran Tabrizi, an experienced videographer and entrepreneur that understands firsthand how important video content is for businesses. Don’t worry if you are new to this, Farran stresses anyone can do this whether you have a camera or just your iPhone!

Here are Farran’s Tips For Implementing Video Content in Your Growth Plan

Have Your Set Up Ready To Film

Think about whether you have everything you need for your filming session so that you can relax and focus on getting your story across. Is your audio set up properly? Are you centered in the frame? Is your background clean or distracting?

Video Makes Your Brand Human

Put you and your company at the forefront because people buy from people! Think about sharing your story and relating to people on a human level. You don’t want to come off as selling instead of connecting.

You Don’t Have To Do It All

Pick a platform and stick with it. Think about what your goals are and where you are in your business growth. LinkedIn is great for business to business, YouTube is great for an already established audience to get to know you better, and IGTV is amazing for audience building and exposure!

Experiment and Repurpose!

Try different things, track what works and what doesn’t, and know why you are creating this content. If something is working you can repurpose it on different platforms and build off of it in a series. A 20-minute IGTV can be cut into smaller Reels and Tik Tok bits.

If you are interested in learning more about Farran and video content make sure to listen to our full interview HERE and check out her video content course on her website Tabrizi Productions.

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