October 1

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What is a B Corp?

By Mimi MacLean

October 1, 2020


Certified B Corporations are businesses that balance purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. To be certified as a B Corp, a brand must meet high social and environmental performance standards, responsibility, and transparency. The “B” stands for benefit, which drives the mission of Certified B Corporations is to benefit all stakeholders, not just shareholders.

The B Corp movement started in 2006 when three friends left careers in business and private equity to create an organization dedicated to helping mission-driven companies succeed and improve their positive impact over time. There are currently over 2,500 Certified B Corporations in more than 50 countries.

As a Managing Director and Founding Consultant at “Beautycounter, I am proud of our commitment to clean beauty and our B Corp Certification. Formulate, advocate, & educate that’s our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety.

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