Erin Anderson, LinkedIn Marketing Expert
Maneuvering your business on many social platforms can seem complicated, especially if you are unfamiliar with a platform. If you’re looking for a platform that would work best for your business, you should utilize LinkedIn.
You know what to do on LinkedIn, but here is what to avoid. LinkedIn expert Erin Anderson, Founder of Your Brand Networker, gives you some tips on utilizing LinkedIn for your advantage. Erin wants businesses to know the value of LinkedIn and how valuable views are on LinkedIn. The best way to use LinkedIn is to focus on text posts, make them scannable as that is more convenient for your audience, and follow trends. While on LinkedIn, make sure you are engaging on the platform with likes and thoughtful comments to bring people to your account. Now that you have people on your account, make sure your account has a clear call to action with available links.
Mistakes to Avoid on LinkedIn:
- Don’t post the SAME content on LinkedIn that you do on other social platforms.
- Don’t expect the audience to read.
- Don’t use a lot of hashtags; MINIMIZE the number of hashtags used to 3 to 5 hashtags.
Avoid these mistakes! Try to optimize your LinkedIn account to reach people, hire the right people, and grow your business. Listen to the IG Live for more tips, and check out Erin Anderson for more LinkedIn business tips.